The beginning

The sons of a land where the most beautiful things are made by craftsmen with great know-how who have modelled immortal materials. The curiosity of discovering the secrets of a trade, the desire to give form to a cut of fabric and to understand a man’s needs. Feeling overwhelmed by the courage to travel a path of continuous change, mirroring fashions and trends. This courage is called the present, and day after day it gives life to a future that will never forget its roots.

The beginning

The eighties

The decade of change and innovation, of eccentric, excessive fashion: a source of inspiration to draw on, yesterday and today. The seasons change, styles are renewed, but everyone once in a while a detail, a hue or a motif comes up that recalls the 80s: when it all started.

The eighties

The nineties

Adopting new techniques and choosing new fabrics. Shortening the distance between what we wear and what we would like to wear, to feel good about ourselves. Discovering new materials and giving life to something that will change the way we dress forever.

The nineties

The two thousands

Ambition. The search for a new style. The start of a boundless era in which drawing a model is not enough: we need to think up and create a definite style. This is the time to abandon the soft, embracing lines with a lively personality and discover clean lines, imperceptible details, controlled use of colour. Seeking a material that doesn’t exist yet, a cut that has no name. The zeros marked a turning point: the future is every day, an extraordinary experience.

The two thousands